YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH

Ph.D

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Bibliographic Details
Main Author:	LUO CHENG
Other Authors:	INFORMATION SYSTEMS & ANALYTICS
Format:	Theses and Dissertations
Language:	English
Published:	2016
Subjects:	online video advertising, eye-tracking, attention
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/122607
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-122607
record_format	dspace
spelling	sg-nus-scholar.10635-1226072018-04-02T13:07:10Z YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH LUO CHENG INFORMATION SYSTEMS & ANALYTICS JIANG ZHENHUI online video advertising, eye-tracking, attention Ph.D DOCTOR OF PHILOSOPHY 2016-03-01T18:01:07Z 2016-03-01T18:01:07Z 2015-08-05 Thesis LUO CHENG (2015-08-05). YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/122607 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	online video advertising, eye-tracking, attention
spellingShingle	online video advertising, eye-tracking, attention LUO CHENG YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH
description	Ph.D
author2	INFORMATION SYSTEMS & ANALYTICS
author_facet	INFORMATION SYSTEMS & ANALYTICS LUO CHENG
format	Theses and Dissertations
author	LUO CHENG
author_sort	LUO CHENG
title	YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH
title_short	YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH
title_full	YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH
title_fullStr	YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH
title_full_unstemmed	YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH
title_sort	your eyes tell everything improving the effectiveness of online video advertising: an eye-tracking approach
publishDate	2016
url	http://scholarbank.nus.edu.sg/handle/10635/122607
_version_	1681095825411801088

YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH

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