YOUR EYES TELL EVERYTHING IMPROVING THE EFFECTIVENESS OF ONLINE VIDEO ADVERTISING: AN EYE-TRACKING APPROACH

Ph.D

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Bibliographic Details
Main Author: LUO CHENG
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Format: Theses and Dissertations
Language:English
Published: 2016
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/122607
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Institution: National University of Singapore
Language: English
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