A market-based approach for partner selection in marketing alliances
Journal of Travel Research
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2016
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sg-nus-scholar.10635-1290382016-10-27T21:04:37Z A market-based approach for partner selection in marketing alliances Dev, C.S. Klein, S. Fisher, R.A. MARKETING Journal of Travel Research 35 1 11-17 2016-10-26T11:01:12Z 2016-10-26T11:01:12Z 1996-06 Article Dev, C.S.,Klein, S.,Fisher, R.A. (1996-06). A market-based approach for partner selection in marketing alliances. Journal of Travel Research 35 (1) : 11-17. ScholarBank@NUS Repository. 00472875 http://scholarbank.nus.edu.sg/handle/10635/129038 NOT_IN_WOS Scopus |
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National University of Singapore |
| building |
NUS Library |
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Singapore |
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ScholarBank@NUS |
| description |
Journal of Travel Research |
| author2 |
MARKETING |
| author_facet |
MARKETING Dev, C.S. Klein, S. Fisher, R.A. |
| format |
Article |
| author |
Dev, C.S. Klein, S. Fisher, R.A. |
| spellingShingle |
Dev, C.S. Klein, S. Fisher, R.A. A market-based approach for partner selection in marketing alliances |
| author_sort |
Dev, C.S. |
| title |
A market-based approach for partner selection in marketing alliances |
| title_short |
A market-based approach for partner selection in marketing alliances |
| title_full |
A market-based approach for partner selection in marketing alliances |
| title_fullStr |
A market-based approach for partner selection in marketing alliances |
| title_full_unstemmed |
A market-based approach for partner selection in marketing alliances |
| title_sort |
market-based approach for partner selection in marketing alliances |
| publishDate |
2016 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/129038 |
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1681096738247540736 |