A market-based approach for partner selection in marketing alliances

Journal of Travel Research

Saved in:
Bibliographic Details
Main Authors: Dev, C.S., Klein, S., Fisher, R.A.
Other Authors: MARKETING
Format: Article
Published: 2016
Online Access:http://scholarbank.nus.edu.sg/handle/10635/129038
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Be the first to leave a comment!
You must be logged in first