A market-based approach for partner selection in marketing alliances
Journal of Travel Research
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Main Authors: | Dev, C.S., Klein, S., Fisher, R.A. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2016
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/129038 |
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Institution: | National University of Singapore |
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