The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029
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sg-nus-scholar.10635-1401552024-11-12T01:08:26Z The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation Wirtz, Jochen Mattila, Anna MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029 1-37 2018-04-18T08:39:55Z 2018-04-18T08:39:55Z 1998-06 Working Paper/Technical Report Wirtz, Jochen, Mattila, Anna (1998-06). The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029 : 1-37. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140155 Research Paper Series; 1998-029 |
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Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029 |
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MARKETING |
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MARKETING Wirtz, Jochen Mattila, Anna |
format |
Working Paper/Technical Report |
author |
Wirtz, Jochen Mattila, Anna |
spellingShingle |
Wirtz, Jochen Mattila, Anna The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation |
author_sort |
Wirtz, Jochen |
title |
The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation |
title_short |
The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation |
title_full |
The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation |
title_fullStr |
The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation |
title_full_unstemmed |
The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation |
title_sort |
role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation |
publishDate |
2018 |
url |
http://scholarbank.nus.edu.sg/handle/10635/140155 |
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1821217525325627392 |