The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029

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Bibliographic Details
Main Authors: Wirtz, Jochen, Mattila, Anna
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140155
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-1401552024-11-12T01:08:26Z The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation Wirtz, Jochen Mattila, Anna MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029 1-37 2018-04-18T08:39:55Z 2018-04-18T08:39:55Z 1998-06 Working Paper/Technical Report Wirtz, Jochen, Mattila, Anna (1998-06). The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029 : 1-37. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140155 Research Paper Series; 1998-029
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
description Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-029
author2 MARKETING
author_facet MARKETING
Wirtz, Jochen
Mattila, Anna
format Working Paper/Technical Report
author Wirtz, Jochen
Mattila, Anna
spellingShingle Wirtz, Jochen
Mattila, Anna
The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation
author_sort Wirtz, Jochen
title The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation
title_short The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation
title_full The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation
title_fullStr The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation
title_full_unstemmed The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation
title_sort role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/140155
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