Country and entry mode strategies under bounded rationality : insights from the Shapley value concept
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-047
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Main Authors: | Lee, Khai Sheang, Tan Soo Jiuan, Narasimhan, Chakravarthi |
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Other Authors: | MARKETING |
Format: | Working Paper/Technical Report |
Published: |
2018
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140175 |
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Institution: | National University of Singapore |
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