Overcoming the hybrid brand woes of bi-national products

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053

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Bibliographic Details
Main Authors:	Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua
Other Authors:	MARKETING
Format:	Working Paper/Technical Report
Published:	2018
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/140242
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-140242
record_format	dspace
spelling	sg-nus-scholar.10635-1402422019-04-23T08:58:21Z Overcoming the hybrid brand woes of bi-national products Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua MARKETING FINANCE & ACCOUNTING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053 1-29 2018-04-19T02:06:35Z 2018-04-19T02:06:35Z 1998-09 Working Paper/Technical Report Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua (1998-09). Overcoming the hybrid brand woes of bi-national products. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053 : 1-29. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140242 Research Paper Series; 1998-053
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
description	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-053
author2	MARKETING
author_facet	MARKETING Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua
format	Working Paper/Technical Report
author	Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua
spellingShingle	Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua Overcoming the hybrid brand woes of bi-national products
author_sort	Tan, Soo Jiuan
title	Overcoming the hybrid brand woes of bi-national products
title_short	Overcoming the hybrid brand woes of bi-national products
title_full	Overcoming the hybrid brand woes of bi-national products
title_fullStr	Overcoming the hybrid brand woes of bi-national products
title_full_unstemmed	Overcoming the hybrid brand woes of bi-national products
title_sort	overcoming the hybrid brand woes of bi-national products
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/140242
_version_	1681097956323753984

Overcoming the hybrid brand woes of bi-national products

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