Deterring aggressive reactions from bigger firms : use of strategic moves by SMEs

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-059

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Bibliographic Details
Main Authors: Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140248
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Institution: National University of Singapore
Description
Summary:Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-059