SMEs market entry strategy : substitution instead of niching

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061

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Bibliographic Details
Main Authors: Lim, Guan Hua, Tan, Soo Jiuan, Lee, Khai Sheang
Other Authors: FINANCE & ACCOUNTING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140251
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Institution: National University of Singapore
id sg-nus-scholar.10635-140251
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spelling sg-nus-scholar.10635-1402512019-04-23T08:16:27Z SMEs market entry strategy : substitution instead of niching Lim, Guan Hua Tan, Soo Jiuan Lee, Khai Sheang FINANCE & ACCOUNTING MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061 1-19 2018-04-19T02:06:43Z 2018-04-19T02:06:43Z 1998-10 Working Paper/Technical Report Lim, Guan Hua, Tan, Soo Jiuan, Lee, Khai Sheang (1998-10). SMEs market entry strategy : substitution instead of niching. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061 : 1-19. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140251 Research Paper Series; 1998-061
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
description Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061
author2 FINANCE & ACCOUNTING
author_facet FINANCE & ACCOUNTING
Lim, Guan Hua
Tan, Soo Jiuan
Lee, Khai Sheang
format Working Paper/Technical Report
author Lim, Guan Hua
Tan, Soo Jiuan
Lee, Khai Sheang
spellingShingle Lim, Guan Hua
Tan, Soo Jiuan
Lee, Khai Sheang
SMEs market entry strategy : substitution instead of niching
author_sort Lim, Guan Hua
title SMEs market entry strategy : substitution instead of niching
title_short SMEs market entry strategy : substitution instead of niching
title_full SMEs market entry strategy : substitution instead of niching
title_fullStr SMEs market entry strategy : substitution instead of niching
title_full_unstemmed SMEs market entry strategy : substitution instead of niching
title_sort smes market entry strategy : substitution instead of niching
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/140251
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