Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052

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Bibliographic Details
Main Authors:	Lim, Guan Hua, Lee, Khai Sheang, Tan, Soo Jiuan
Other Authors:	FINANCE & ACCOUNTING
Format:	Working Paper/Technical Report
Published:	2018
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/140283
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-140283
record_format	dspace
spelling	sg-nus-scholar.10635-1402832024-11-14T07:10:14Z Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples Lim, Guan Hua Lee, Khai Sheang Tan, Soo Jiuan FINANCE & ACCOUNTING MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052 1-26 2018-04-19T03:10:57Z 2018-04-19T03:10:57Z 1998-09 Working Paper/Technical Report Lim, Guan Hua, Lee, Khai Sheang, Tan, Soo Jiuan (1998-09). Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052 : 1-26. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140283 Research Paper Series; 1998-052
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052
author2	FINANCE & ACCOUNTING
author_facet	FINANCE & ACCOUNTING Lim, Guan Hua Lee, Khai Sheang Tan, Soo Jiuan
format	Working Paper/Technical Report
author	Lim, Guan Hua Lee, Khai Sheang Tan, Soo Jiuan
spellingShingle	Lim, Guan Hua Lee, Khai Sheang Tan, Soo Jiuan Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
author_sort	Lim, Guan Hua
title	Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_short	Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_full	Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_fullStr	Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_full_unstemmed	Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_sort	gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/140283
_version_	1821217166429519872

Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples

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