Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples

Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052

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Bibliographic Details
Main Authors: Lim, Guan Hua, Lee, Khai Sheang, Tan, Soo Jiuan
Other Authors: FINANCE & ACCOUNTING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140283
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Institution: National University of Singapore
id sg-nus-scholar.10635-140283
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spelling sg-nus-scholar.10635-1402832019-04-23T08:16:27Z Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples Lim, Guan Hua Lee, Khai Sheang Tan, Soo Jiuan FINANCE & ACCOUNTING MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052 1-26 2018-04-19T03:10:57Z 2018-04-19T03:10:57Z 1998-09 Working Paper/Technical Report Lim, Guan Hua, Lee, Khai Sheang, Tan, Soo Jiuan (1998-09). Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052 : 1-26. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140283 Research Paper Series; 1998-052
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
description Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-052
author2 FINANCE & ACCOUNTING
author_facet FINANCE & ACCOUNTING
Lim, Guan Hua
Lee, Khai Sheang
Tan, Soo Jiuan
format Working Paper/Technical Report
author Lim, Guan Hua
Lee, Khai Sheang
Tan, Soo Jiuan
spellingShingle Lim, Guan Hua
Lee, Khai Sheang
Tan, Soo Jiuan
Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
author_sort Lim, Guan Hua
title Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_short Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_full Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_fullStr Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_full_unstemmed Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
title_sort gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/140283
_version_ 1681097960478212096

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