Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-009
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| Format: | Working Paper/Technical Report |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140293 |
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sg-nus-scholar.10635-1402932019-04-23T08:58:19Z Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore Lwin, May Lalwani, Ashok Kumar Kuah, Leng Li MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-009 1-24 2018-04-19T03:34:33Z 2018-04-19T03:34:33Z 1999-02 Working Paper/Technical Report Lwin, May, Lalwani, Ashok Kumar, Kuah, Leng Li (1999-02). Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-009 : 1-24. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140293 Research Paper Series; 1999-009 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-009 |
| author2 |
MARKETING |
| author_facet |
MARKETING Lwin, May Lalwani, Ashok Kumar Kuah, Leng Li |
| format |
Working Paper/Technical Report |
| author |
Lwin, May Lalwani, Ashok Kumar Kuah, Leng Li |
| spellingShingle |
Lwin, May Lalwani, Ashok Kumar Kuah, Leng Li Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore |
| author_sort |
Lwin, May |
| title |
Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore |
| title_short |
Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore |
| title_full |
Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore |
| title_fullStr |
Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore |
| title_full_unstemmed |
Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore |
| title_sort |
accents as a factor in advertising effectiveness in broadcast media : the case of singapore |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/140293 |
| _version_ |
1681097962272325632 |