Should a firm with a reputation for outstanding service quality offer a service guarantee

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-026

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Bibliographic Details
Main Authors: Wirtz, Jochen, Kum, Doreen, Lee, Khai Sheang
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140303
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Institution: National University of Singapore
id sg-nus-scholar.10635-140303
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spelling sg-nus-scholar.10635-1403032019-04-23T08:58:20Z Should a firm with a reputation for outstanding service quality offer a service guarantee Wirtz, Jochen Kum, Doreen Lee, Khai Sheang MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-026 1-15 2018-04-19T03:34:42Z 2018-04-19T03:34:42Z 1999-04 Working Paper/Technical Report Wirtz, Jochen, Kum, Doreen, Lee, Khai Sheang (1999-04). Should a firm with a reputation for outstanding service quality offer a service guarantee. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-026 : 1-15. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140303 Research Paper Series; 1999-026
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
description Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-026
author2 MARKETING
author_facet MARKETING
Wirtz, Jochen
Kum, Doreen
Lee, Khai Sheang
format Working Paper/Technical Report
author Wirtz, Jochen
Kum, Doreen
Lee, Khai Sheang
spellingShingle Wirtz, Jochen
Kum, Doreen
Lee, Khai Sheang
Should a firm with a reputation for outstanding service quality offer a service guarantee
author_sort Wirtz, Jochen
title Should a firm with a reputation for outstanding service quality offer a service guarantee
title_short Should a firm with a reputation for outstanding service quality offer a service guarantee
title_full Should a firm with a reputation for outstanding service quality offer a service guarantee
title_fullStr Should a firm with a reputation for outstanding service quality offer a service guarantee
title_full_unstemmed Should a firm with a reputation for outstanding service quality offer a service guarantee
title_sort should a firm with a reputation for outstanding service quality offer a service guarantee
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/140303
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