The roles objective and self-assessed knowledge in the consumer search process

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-010

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Bibliographic Details
Main Authors: Wirtz, Jochen, Teo, Swee Cheok, Mattila, Anna S.
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140420
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Institution: National University of Singapore