The roles objective and self-assessed knowledge in the consumer search process
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-010
Saved in:
Main Authors: | Wirtz, Jochen, Teo, Swee Cheok, Mattila, Anna S. |
---|---|
Other Authors: | MARKETING |
Format: | Working Paper/Technical Report |
Published: |
2018
|
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140420 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |
Similar Items
-
The effects of consumer expertise of evoked set size and service loyalty
by: Wirtz, Jochen, et al.
Published: (2018) -
Consumer complaining to firms : the determinants of channel choice
by: Wirtz, Jochen, et al.
Published: (2018) -
Consumer responses to compensation, speed of recovery and apology after a service failure
by: Wirtz, Jochen, et al.
Published: (2018) -
THE ROLE OF AFFECTIVE EXPECTATIONS IN INFLUENCING CONSUMERS' SATISFACTION EVALUATIONS AND IN-STORE BEHAVIORS
by: JOCHEN WIRTZ, et al.
Published: (2018) -
The role of affective expectatons in influencing consumers' satistifaction evaluations and in-store behaviors
by: Wirtz, Jochen, et al.
Published: (2018)