Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011

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Bibliographic Details
Main Authors:	Teo, Thompson Sian Hin, Tan, Jek Swan
Other Authors:	DECISION SCIENCES
Format:	Working Paper/Technical Report
Published:	2018
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/140421
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-140421
record_format	dspace
spelling	sg-nus-scholar.10635-1404212019-04-23T08:25:55Z Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies Teo, Thompson Sian Hin Tan, Jek Swan DECISION SCIENCES Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011 1-38 2018-04-19T05:48:18Z 2018-04-19T05:48:18Z 2002-02 Working Paper/Technical Report Teo, Thompson Sian Hin, Tan, Jek Swan (2002-02). Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011 : 1-38. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140421 Research Paper Series; 2002-011
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
description	Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011
author2	DECISION SCIENCES
author_facet	DECISION SCIENCES Teo, Thompson Sian Hin Tan, Jek Swan
format	Working Paper/Technical Report
author	Teo, Thompson Sian Hin Tan, Jek Swan
spellingShingle	Teo, Thompson Sian Hin Tan, Jek Swan Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies
author_sort	Teo, Thompson Sian Hin
title	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies
title_short	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies
title_full	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies
title_fullStr	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies
title_full_unstemmed	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies
title_sort	senior executives' perceptions of business-to-consumer (b2c) online marketing strategies
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/140421
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Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies

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