Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Working Paper/Technical Report |
| Published: |
2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140421 |
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| Institution: | National University of Singapore |