Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective

Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective

10.1080/10919392.2017.1363595

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Bibliographic Details
Main Authors: Yuhao Li, Lih-Bin Oh, Kanliang Wang
Other Authors: DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS
Format: Article
Published: Taylor & Francis 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140896
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Institution: National University of Singapore
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Summary:10.1080/10919392.2017.1363595

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