Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective

10.1080/10919392.2017.1363595

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Bibliographic Details
Main Authors:	Yuhao Li, Lih-Bin Oh, Kanliang Wang
Other Authors:	DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS
Format:	Article
Published:	Taylor & Francis 2018
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/140896
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Institution:	National University of Singapore

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spelling	sg-nus-scholar.10635-1408962024-04-05T02:38:19Z Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective Yuhao Li Lih-Bin Oh Kanliang Wang DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS 10.1080/10919392.2017.1363595 Journal of Organizational Computing and Electronic Commerce 27 4 342-373 2018-04-25T07:47:44Z 2018-04-25T07:47:44Z 2017-09-26 Article Yuhao Li, Lih-Bin Oh, Kanliang Wang (2017-09-26). Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective. Journal of Organizational Computing and Electronic Commerce 27 (4) : 342-373. ScholarBank@NUS Repository. https://doi.org/10.1080/10919392.2017.1363595 http://scholarbank.nus.edu.sg/handle/10635/140896 000413843500005 Taylor & Francis Taylor & Francis
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	10.1080/10919392.2017.1363595
author2	DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS
author_facet	DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS Yuhao Li Lih-Bin Oh Kanliang Wang
format	Article
author	Yuhao Li Lih-Bin Oh Kanliang Wang
spellingShingle	Yuhao Li Lih-Bin Oh Kanliang Wang Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective
author_sort	Yuhao Li
title	Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective
title_short	Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective
title_full	Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective
title_fullStr	Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective
title_full_unstemmed	Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective
title_sort	why users share marketer-generated contents on social broadcasting websites: a cognitive?affective involvement perspective
publisher	Taylor & Francis
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/140896
_version_	1800913182427971584

Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective

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