Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective
10.1080/10919392.2017.1363595
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Taylor & Francis
2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140896 |
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| Institution: | National University of Singapore |