Marketing importance and marketing performance measurement of architecture firms in Singapore: An Exploratory Study

10.1080/01446193.2016.1211719

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Bibliographic Details
Main Authors: Sui Pheng Low, Shang Gao, Mohammad Matin Mohdari
Other Authors: BUILDING
Format: Article
Published: Taylor & Francis 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/141467
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-1414672024-03-26T04:00:42Z Marketing importance and marketing performance measurement of architecture firms in Singapore: An Exploratory Study Sui Pheng Low Shang Gao Mohammad Matin Mohdari BUILDING 10.1080/01446193.2016.1211719 Construction Management and Economics 34 11 739-750 2018-05-03T07:25:43Z 2018-05-03T07:25:43Z 2016-08-04 Article Sui Pheng Low, Shang Gao, Mohammad Matin Mohdari (2016-08-04). Marketing importance and marketing performance measurement of architecture firms in Singapore: An Exploratory Study. Construction Management and Economics 34 (11) : 739-750. ScholarBank@NUS Repository. https://doi.org/10.1080/01446193.2016.1211719 0144-6193 http://scholarbank.nus.edu.sg/handle/10635/141467 000383993800002 Taylor & Francis Taylor & Francis
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
description 10.1080/01446193.2016.1211719
author2 BUILDING
author_facet BUILDING
Sui Pheng Low
Shang Gao
Mohammad Matin Mohdari
format Article
author Sui Pheng Low
Shang Gao
Mohammad Matin Mohdari
spellingShingle Sui Pheng Low
Shang Gao
Mohammad Matin Mohdari
Marketing importance and marketing performance measurement of architecture firms in Singapore: An Exploratory Study
author_sort Sui Pheng Low
title Marketing importance and marketing performance measurement of architecture firms in Singapore: An Exploratory Study
title_short Marketing importance and marketing performance measurement of architecture firms in Singapore: An Exploratory Study
title_full Marketing importance and marketing performance measurement of architecture firms in Singapore: An Exploratory Study
title_fullStr Marketing importance and marketing performance measurement of architecture firms in Singapore: An Exploratory Study
title_full_unstemmed Marketing importance and marketing performance measurement of architecture firms in Singapore: An Exploratory Study
title_sort marketing importance and marketing performance measurement of architecture firms in singapore: an exploratory study
publisher Taylor & Francis
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/141467
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