WHOLE VERSUS PARTS: THREE ESSAYS ON THE ROLE OF MENTAL PARTITIONS IN CONSUMER JUDGMENT AND DECISION MAKING

Ph.D

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Bibliographic Details
Main Author: JIA MIAOLEI
Other Authors: MARKETING
Format: Theses and Dissertations
Language:English
Published: 2018
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/146934
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Institution: National University of Singapore
Language: English

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