WHOLE VERSUS PARTS: THREE ESSAYS ON THE ROLE OF MENTAL PARTITIONS IN CONSUMER JUDGMENT AND DECISION MAKING
Ph.D
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Main Author: | JIA MIAOLEI |
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Other Authors: | MARKETING |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2018
|
Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/146934 |
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Institution: | National University of Singapore |
Language: | English |
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