IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH

Bachelor's

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Bibliographic Details
Main Author: LEE CHAU CHYUN (BJORN)
Other Authors: FINANCE & ACCOUNTING
Format: Theses and Dissertations
Published: 2018
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/147343
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Institution: National University of Singapore
Description
Summary:Bachelor's