IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH

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Bibliographic Details
Main Author:	LEE CHAU CHYUN (BJORN)
Other Authors:	FINANCE & ACCOUNTING
Format:	Theses and Dissertations
Published:	2018
Subjects:	social networking sites, social network analysis, virtual communities, viral marketing
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/147343
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-147343
record_format	dspace
spelling	sg-nus-scholar.10635-1473432019-04-11T16:31:41Z IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH LEE CHAU CHYUN (BJORN) FINANCE & ACCOUNTING social networking sites, social network analysis, virtual communities, viral marketing Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 2018-09-19T07:13:05Z 2018-09-19T07:13:05Z 2007 Thesis LEE CHAU CHYUN (BJORN) (2007). IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/147343
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	social networking sites, social network analysis, virtual communities, viral marketing
spellingShingle	social networking sites, social network analysis, virtual communities, viral marketing LEE CHAU CHYUN (BJORN) IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH
description	Bachelor's
author2	FINANCE & ACCOUNTING
author_facet	FINANCE & ACCOUNTING LEE CHAU CHYUN (BJORN)
format	Theses and Dissertations
author	LEE CHAU CHYUN (BJORN)
author_sort	LEE CHAU CHYUN (BJORN)
title	IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH
title_short	IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH
title_full	IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH
title_fullStr	IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH
title_full_unstemmed	IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH
title_sort	identifying key users in social networking websites for marketing purposes: a social network analysis approach
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/147343
_version_	1681098721167671296

IDENTIFYING KEY USERS IN SOCIAL NETWORKING WEBSITES FOR MARKETING PURPOSES: A SOCIAL NETWORK ANALYSIS APPROACH

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