THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY
Bachelor's
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| Format: | Theses and Dissertations |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147766 |
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sg-nus-scholar.10635-1477662019-04-11T15:48:58Z THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY TAN WEIREN GLEN NUS Business School LIM WEI SHI YANG NAN Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS BACHELOR OF ARTS 2018-09-26T08:57:04Z 2018-09-26T08:57:04Z 2014 Thesis TAN WEIREN GLEN (2014). THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/147766 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Bachelor's |
| author2 |
NUS Business School |
| author_facet |
NUS Business School TAN WEIREN GLEN |
| format |
Theses and Dissertations |
| author |
TAN WEIREN GLEN |
| spellingShingle |
TAN WEIREN GLEN THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY |
| author_sort |
TAN WEIREN GLEN |
| title |
THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY |
| title_short |
THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY |
| title_full |
THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY |
| title_fullStr |
THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY |
| title_full_unstemmed |
THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY |
| title_sort |
complementarity effect of social coupons and blogger endorsements: an empirical study |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/147766 |
| _version_ |
1681098778875002880 |