THE COMPLEMENTARITY EFFECT OF SOCIAL COUPONS AND BLOGGER ENDORSEMENTS: AN EMPIRICAL STUDY
Bachelor's
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| Main Author: | |
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| Format: | Theses and Dissertations |
| Published: |
2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147766 |
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| Institution: | National University of Singapore |
