CONJOINT ANALYSIS: AN EXAMINATION OF THE VALIDITY OF THE SELF-EXPLICATED DESIGN IN THE CONTEXT OF AIR TRAVEL

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-085

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Bibliographic Details
Main Authors: TAN LU PHENG ,RACHEL, JOCHEN WIRTZ
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/149171
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Institution: National University of Singapore