DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS

DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS

Ph.D

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Bibliographic Details
Main Author: ZHAO YUNKUN
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Format: Theses and Dissertations
Language:English
Published: 2019
Subjects:
Digital media marketing, Marketing attribution, Customer touchpoints, Advertising strategies, Salesman skills, Product line management
Online Access:https://scholarbank.nus.edu.sg/handle/10635/155183
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Institution: National University of Singapore
Language: English
id sg-nus-scholar.10635-155183
record_format dspace
spelling sg-nus-scholar.10635-1551832020-07-02T13:13:38Z DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS ZHAO YUNKUN INFORMATION SYSTEMS & ANALYTICS Goh Khim Yong Digital media marketing, Marketing attribution, Customer touchpoints, Advertising strategies, Salesman skills, Product line management Ph.D DOCTOR OF PHILOSOPHY (SOC) 2019-06-05T18:00:25Z 2019-06-05T18:00:25Z 2018-12-04 Thesis ZHAO YUNKUN (2018-12-04). DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/155183 en
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
language English
topic Digital media marketing, Marketing attribution, Customer touchpoints, Advertising strategies, Salesman skills, Product line management
spellingShingle Digital media marketing, Marketing attribution, Customer touchpoints, Advertising strategies, Salesman skills, Product line management
ZHAO YUNKUN
DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS
description Ph.D
author2 INFORMATION SYSTEMS & ANALYTICS
author_facet INFORMATION SYSTEMS & ANALYTICS
ZHAO YUNKUN
format Theses and Dissertations
author ZHAO YUNKUN
author_sort ZHAO YUNKUN
title DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS
title_short DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS
title_full DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS
title_fullStr DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS
title_full_unstemmed DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS
title_sort digital media advertising attribution in multi-channel and multi-media contexts
publishDate 2019
url https://scholarbank.nus.edu.sg/handle/10635/155183
_version_ 1681099476709670912

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