DIGITAL MEDIA ADVERTISING ATTRIBUTION IN MULTI-CHANNEL AND MULTI-MEDIA CONTEXTS

Ph.D

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Bibliographic Details
Main Author:	ZHAO YUNKUN
Other Authors:	INFORMATION SYSTEMS & ANALYTICS
Format:	Theses and Dissertations
Language:	English
Published:	2019
Subjects:	Digital media marketing, Marketing attribution, Customer touchpoints, Advertising strategies, Salesman skills, Product line management
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/155183
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Institution:	National University of Singapore
Language:	English

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