To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption
10.1086/703697
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
University of Chicago Press
2019
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/156728 |
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| Institution: | National University of Singapore |
| Summary: | 10.1086/703697 |
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