To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption
10.1086/703697
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Published: |
University of Chicago Press
2019
|
| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/156728 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |