To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption
10.1086/703697
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University of Chicago Press
2019
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sg-nus-scholar.10635-1567282024-04-17T02:01:15Z To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption Chung, Jaeyeon Jae Lee, Leonard MARKETING 10.1086/703697 Journal of the Association for Consumer Research 4 3 280-292 2019-07-19T06:23:50Z 2019-07-19T06:23:50Z 2019-07 2019-07-19T06:21:13Z Article Chung, Jaeyeon Jae, Lee, Leonard (2019-07). To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption. Journal of the Association for Consumer Research 4 (3) : 280-292. ScholarBank@NUS Repository. https://doi.org/10.1086/703697 2378-1815 2378-1823 https://scholarbank.nus.edu.sg/handle/10635/156728 University of Chicago Press Elements |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
10.1086/703697 |
| author2 |
MARKETING |
| author_facet |
MARKETING Chung, Jaeyeon Jae Lee, Leonard |
| format |
Article |
| author |
Chung, Jaeyeon Jae Lee, Leonard |
| spellingShingle |
Chung, Jaeyeon Jae Lee, Leonard To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption |
| author_sort |
Chung, Jaeyeon Jae |
| title |
To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption |
| title_short |
To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption |
| title_full |
To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption |
| title_fullStr |
To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption |
| title_full_unstemmed |
To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption |
| title_sort |
to buy or to resist: when upward social comparison discourages new product adoption |
| publisher |
University of Chicago Press |
| publishDate |
2019 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/156728 |
| _version_ |
1800913666863792128 |