COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING

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Bibliographic Details
Main Author:	MAY O. LWIN
Other Authors:	BUSINESS ADMINISTRATION
Format:	Theses and Dissertations
Published:	2019
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/162942
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-162942
record_format	dspace
spelling	sg-nus-scholar.10635-1629422021-02-08T09:08:59Z COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING MAY O. LWIN BUSINESS ADMINISTRATION WEE CHOW HOU Master's MASTER OF BUSINESS ADMINISTRATION 2019-12-23T08:37:36Z 2019-12-23T08:37:36Z 1989 Thesis MAY O. LWIN (1989). COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/162942 CCK BATCHLOAD 20191220
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	Master's
author2	BUSINESS ADMINISTRATION
author_facet	BUSINESS ADMINISTRATION MAY O. LWIN
format	Theses and Dissertations
author	MAY O. LWIN
spellingShingle	MAY O. LWIN COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING
author_sort	MAY O. LWIN
title	COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING
title_short	COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING
title_full	COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING
title_fullStr	COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING
title_full_unstemmed	COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING
title_sort	comparative advertising effectiveness between english and chinese language print advertising
publishDate	2019
url	https://scholarbank.nus.edu.sg/handle/10635/162942
_version_	1692007198466506752

COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING

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