RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER

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Bibliographic Details
Main Author:	CHEE CHOON HOCK
Other Authors:	BUSINESS ADMINISTRATION
Format:	Theses and Dissertations
Published:	2019
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/162970
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-162970
record_format	dspace
spelling	sg-nus-scholar.10635-1629702021-02-08T09:09:02Z RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER CHEE CHOON HOCK BUSINESS ADMINISTRATION SUBHASH C. MEHTA Master's MASTER OF BUSINESS ADMINISTRATION 2019-12-23T08:38:10Z 2019-12-23T08:38:10Z 1989 Thesis CHEE CHOON HOCK (1989). RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/162970 CCK BATCHLOAD 20191220
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	Master's
author2	BUSINESS ADMINISTRATION
author_facet	BUSINESS ADMINISTRATION CHEE CHOON HOCK
format	Theses and Dissertations
author	CHEE CHOON HOCK
spellingShingle	CHEE CHOON HOCK RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER
author_sort	CHEE CHOON HOCK
title	RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER
title_short	RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER
title_full	RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER
title_fullStr	RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER
title_full_unstemmed	RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER
title_sort	re-orienting marketing strategy to meet changing customer/market needs : a case study of a packaging manufacturer
publishDate	2019
url	https://scholarbank.nus.edu.sg/handle/10635/162970
_version_	1692007203602432000

RE-ORIENTING MARKETING STRATEGY TO MEET CHANGING CUSTOMER/MARKET NEEDS : A CASE STUDY OF A PACKAGING MANUFACTURER

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