SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS

Master's

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Bibliographic Details
Main Author: CHEN TIK LUNG @ CHAN TIK LUNG
Other Authors: BUSINESS ADMINISTRATION
Format: Theses and Dissertations
Published: 2019
Online Access:https://scholarbank.nus.edu.sg/handle/10635/162971
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Institution: National University of Singapore