SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS
Master's
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| Format: | Theses and Dissertations |
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2019
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/162971 |
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sg-nus-scholar.10635-1629712021-02-08T09:09:02Z SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS CHEN TIK LUNG @ CHAN TIK LUNG BUSINESS ADMINISTRATION SUBHASH C. MEHTA Master's MASTER OF BUSINESS ADMINISTRATION 2019-12-23T08:38:11Z 2019-12-23T08:38:11Z 1989 Thesis CHEN TIK LUNG @ CHAN TIK LUNG (1989). SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/162971 CCK BATCHLOAD 20191220 |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
Master's |
| author2 |
BUSINESS ADMINISTRATION |
| author_facet |
BUSINESS ADMINISTRATION CHEN TIK LUNG @ CHAN TIK LUNG |
| format |
Theses and Dissertations |
| author |
CHEN TIK LUNG @ CHAN TIK LUNG |
| spellingShingle |
CHEN TIK LUNG @ CHAN TIK LUNG SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS |
| author_sort |
CHEN TIK LUNG @ CHAN TIK LUNG |
| title |
SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS |
| title_short |
SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS |
| title_full |
SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS |
| title_fullStr |
SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS |
| title_full_unstemmed |
SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS |
| title_sort |
segmentation and marketing strategy : a case study of a company in the consumer lubricant business |
| publishDate |
2019 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/162971 |
| _version_ |
1692007203781738496 |