SEGMENTATION AND MARKETING STRATEGY : A CASE STUDY OF A COMPANY IN THE CONSUMER LUBRICANT BUSINESS
Master's
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Main Author: | CHEN TIK LUNG @ CHAN TIK LUNG |
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Other Authors: | BUSINESS ADMINISTRATION |
Format: | Theses and Dissertations |
Published: |
2019
|
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/162971 |
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Institution: | National University of Singapore |
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