DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS

Ph.D

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Bibliographic Details
Main Author: LI DING
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Format: Theses and Dissertations
Language:English
Published: 2019
Subjects:
Online Access:https://scholarbank.nus.edu.sg/handle/10635/163159
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Institution: National University of Singapore
Language: English
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spelling sg-nus-scholar.10635-1631592024-10-25T00:25:46Z DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS LI DING INFORMATION SYSTEMS & ANALYTICS Goh Khim Yong Heng Cheng Suang Two-Sided Networks, Branding, Network Structure, Micro-Celebrity, Social Investing Platform, Bayesian Estimation Ph.D DOCTOR OF PHILOSOPHY (SOC) 2019-12-31T18:00:54Z 2019-12-31T18:00:54Z 2019-08-22 Thesis LI DING (2019-08-22). DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/163159 0000-0003-3297-9172 en
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
language English
topic Two-Sided Networks, Branding, Network Structure, Micro-Celebrity, Social Investing Platform, Bayesian Estimation
spellingShingle Two-Sided Networks, Branding, Network Structure, Micro-Celebrity, Social Investing Platform, Bayesian Estimation
LI DING
DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS
description Ph.D
author2 INFORMATION SYSTEMS & ANALYTICS
author_facet INFORMATION SYSTEMS & ANALYTICS
LI DING
format Theses and Dissertations
author LI DING
author_sort LI DING
title DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS
title_short DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS
title_full DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS
title_fullStr DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS
title_full_unstemmed DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS
title_sort deriving the economic value of personal branding and network structure in two-sided platforms
publishDate 2019
url https://scholarbank.nus.edu.sg/handle/10635/163159
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