DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS

DERIVING THE ECONOMIC VALUE OF PERSONAL BRANDING AND NETWORK STRUCTURE IN TWO-SIDED PLATFORMS

Ph.D

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Bibliographic Details
Main Author: LI DING
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Published: 2019
Subjects:
Two-Sided Networks, Branding, Network Structure, Micro-Celebrity, Social Investing Platform, Bayesian Estimation
Online Access:https://scholarbank.nus.edu.sg/handle/10635/163159
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Institution: National University of Singapore

Internet

https://scholarbank.nus.edu.sg/handle/10635/163159

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