THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION

Bachelor's

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Bibliographic Details
Main Author: GOH SIANG HAN
Other Authors: BUSINESS ADMINISTRATION
Format: Theses and Dissertations
Published: 2020
Online Access:https://scholarbank.nus.edu.sg/handle/10635/166050
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-1660502021-02-08T09:08:56Z THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION GOH SIANG HAN BUSINESS ADMINISTRATION SUBASH C MEHTA Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 2020-03-27T07:39:02Z 2020-03-27T07:39:02Z 1990 Thesis GOH SIANG HAN (1990). THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/166050 CCK BATCHLOAD 20200327
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
description Bachelor's
author2 BUSINESS ADMINISTRATION
author_facet BUSINESS ADMINISTRATION
GOH SIANG HAN
format Theses and Dissertations
author GOH SIANG HAN
spellingShingle GOH SIANG HAN
THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION
author_sort GOH SIANG HAN
title THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION
title_short THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION
title_full THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION
title_fullStr THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION
title_full_unstemmed THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION
title_sort effects of visual and verbal stimuli on print advertising responses to a dynamically continuous innovation
publishDate 2020
url https://scholarbank.nus.edu.sg/handle/10635/166050
_version_ 1692007210487382016