THE EFFECTS OF VISUAL AND VERBAL STIMULI ON PRINT ADVERTISING RESPONSES TO A DYNAMICALLY CONTINUOUS INNOVATION
Bachelor's
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Main Author: | GOH SIANG HAN |
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Other Authors: | BUSINESS ADMINISTRATION |
Format: | Theses and Dissertations |
Published: |
2020
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Online Access: | https://scholarbank.nus.edu.sg/handle/10635/166050 |
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Institution: | National University of Singapore |
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