WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE
Bachelor's
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| Format: | Theses and Dissertations |
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2020
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/166058 |
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sg-nus-scholar.10635-1660582021-02-08T09:08:56Z WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE LIM SECK LUAN BUSINESS ADMINISTRATION WEE CHOW HOU Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 2020-03-27T07:39:08Z 2020-03-27T07:39:08Z 1990 Thesis LIM SECK LUAN (1990). WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/166058 CCK BATCHLOAD 20200327 |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
Bachelor's |
| author2 |
BUSINESS ADMINISTRATION |
| author_facet |
BUSINESS ADMINISTRATION LIM SECK LUAN |
| format |
Theses and Dissertations |
| author |
LIM SECK LUAN |
| spellingShingle |
LIM SECK LUAN WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE |
| author_sort |
LIM SECK LUAN |
| title |
WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE |
| title_short |
WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE |
| title_full |
WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE |
| title_fullStr |
WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE |
| title_full_unstemmed |
WORD-OF-MOUTH ADVERTISING : WITH FOCUS ON EFFECTS OF MESSAGE SIDEDNESS, SOURCE AND USER-TYPE |
| title_sort |
word-of-mouth advertising : with focus on effects of message sidedness, source and user-type |
| publishDate |
2020 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/166058 |
| _version_ |
1692007211966922752 |