Examining online purchase decision calculus: The mental accounting theory perspective

Ph.D

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Bibliographic Details
Main Author:	SUMEET GUPTA
Other Authors:	INFORMATION SYSTEMS
Format:	Theses and Dissertations
Language:	English
Published:	2010
Subjects:	Online Shopping, Mental Accounting Theory, Online Consumer Behavior, Potential Customers, Repeat Customers, Electronic Commerce
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/16942
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Institution:	National University of Singapore
Language:	English

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