THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS
Bachelor's
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| Format: | Theses and Dissertations |
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2020
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/170020 |
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sg-nus-scholar.10635-1700202024-10-24T13:43:53Z THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS CRISPIAN TAN THIAM SIEW BUSINESS ADMINISTRATION ANG SWEE HOON Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 2020-06-17T04:20:45Z 2020-06-17T04:20:45Z 1992 Thesis CRISPIAN TAN THIAM SIEW (1992). THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/170020 CCK BATCHLOAD 20200626 |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
Bachelor's |
| author2 |
BUSINESS ADMINISTRATION |
| author_facet |
BUSINESS ADMINISTRATION CRISPIAN TAN THIAM SIEW |
| format |
Theses and Dissertations |
| author |
CRISPIAN TAN THIAM SIEW |
| spellingShingle |
CRISPIAN TAN THIAM SIEW THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS |
| author_sort |
CRISPIAN TAN THIAM SIEW |
| title |
THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS |
| title_short |
THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS |
| title_full |
THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS |
| title_fullStr |
THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS |
| title_full_unstemmed |
THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS |
| title_sort |
effects of consumer involvement, advertiser reputation, and advertising claim on advertising effectiveness |
| publishDate |
2020 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/170020 |
| _version_ |
1821216131913875456 |