THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS

THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS

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書目詳細資料
主要作者:	CRISPIAN TAN THIAM SIEW
其他作者:	BUSINESS ADMINISTRATION
格式:	Theses and Dissertations
出版:	2020
在線閱讀:	https://scholarbank.nus.edu.sg/handle/10635/170020
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	National University of Singapore

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