Finding competitive keywords from query logs to enhance search engine advertising

• المؤلفون الرئيسيون: Qiao, Dandan, Zhang, Jin, Wei, Qiang, Chen, Guoqing
• مؤلفون آخرون: CIVIL AND ENVIRONMENTAL ENGINEERING
• التنسيق: مقال
• اللغة: English
• منشور في: ELSEVIER 2020
• الموضوعات: Science & Technology; Social Sciences; Technology; Computer Science, Information Systems; Information Science & Library Science; Management; Computer Science; Business & Economics; Competitive advertising; Keywords suggestion; Topic modeling; Factor graph model; Search engine advertising; Query logs; FACTOR GRAPHS; ONLINE
• الوصول للمادة أونلاين: https://scholarbank.nus.edu.sg/handle/10635/184460

10.1016/j.im.2016.11.003