The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture
10.1080/02650487.2020.1756654
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Taylor & Francis
2021
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/185594 |
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| Institution: | National University of Singapore |