The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture

The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture

10.1080/02650487.2020.1756654

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Bibliographic Details
Main Authors: Hongyan Jiang, Chen Li, Xiuping Li, Leida Li
Other Authors: MARKETING
Format: Article
Published: Taylor & Francis 2021
Online Access:https://scholarbank.nus.edu.sg/handle/10635/185594
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Institution: National University of Singapore
Description
Summary:10.1080/02650487.2020.1756654

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