The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture
10.1080/02650487.2020.1756654
Saved in:
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Published: |
Taylor & Francis
2021
|
| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/185594 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |
| id |
sg-nus-scholar.10635-185594 |
|---|---|
| record_format |
dspace |
| spelling |
sg-nus-scholar.10635-1855942024-04-17T02:00:57Z The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture Hongyan Jiang Chen Li Xiuping Li Leida Li MARKETING 10.1080/02650487.2020.1756654 International Journal of Advertising 39 08 1252-1273 2021-01-18T07:06:52Z 2021-01-18T07:06:52Z 2020-04-23 Article Hongyan Jiang, Chen Li, Xiuping Li, Leida Li (2020-04-23). The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture. International Journal of Advertising 39 (08) : 1252-1273. ScholarBank@NUS Repository. https://doi.org/10.1080/02650487.2020.1756654 02650487 https://scholarbank.nus.edu.sg/handle/10635/185594 Taylor & Francis Taylor & Francis |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
10.1080/02650487.2020.1756654 |
| author2 |
MARKETING |
| author_facet |
MARKETING Hongyan Jiang Chen Li Xiuping Li Leida Li |
| format |
Article |
| author |
Hongyan Jiang Chen Li Xiuping Li Leida Li |
| spellingShingle |
Hongyan Jiang Chen Li Xiuping Li Leida Li The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture |
| author_sort |
Hongyan Jiang |
| title |
The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture |
| title_short |
The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture |
| title_full |
The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture |
| title_fullStr |
The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture |
| title_full_unstemmed |
The Effect of Social Exclusion on Persuasiveness of Feelings versus Reasons in Advertisements: The Moderating Role of Culture |
| title_sort |
effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture |
| publisher |
Taylor & Francis |
| publishDate |
2021 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/185594 |
| _version_ |
1800914756974936064 |