MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT

Bachelor's

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Bibliographic Details
Main Author:	TAN PEI SHIH
Other Authors:	SCHOOL OF BUILDING & REAL ESTATE
Format:	Theses and Dissertations
Published:	2021
Subjects:	Hotel Marketing "Determinant, Important and Salient" Hotel Attributes Importance-performance Analysis
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/191646
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Institution:	National University of Singapore

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Summary:	Bachelor's

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